jewelrypoint

by familymwr

How To Use Customer Feedback Surveys At Trade Shows

What You Should Know about Customer Feedback Surveys

• Conducting Customer Feedback Surveys is a great way to obtain valuable feedback

• Be sure to tailor the questions to the appropriate timeframe: pre-show, show, and post-show

• Conducting surveys and compiling the information is only half the battle

While the trade show is in full swing, you will have some idea about how people are receiving your booth and your company. You will have a rough estimate of traffic through your booth and the quality of your leads. By observing and listen to people, you can gauge their reactions with some degree of accuracy. However, all these methods provide you with only so much information and are limited in scope. A great way to learn more is by conducting Customer Feedback Surveys. These should be done before, during, and after the show.

Make It Worthwhile

Make surveys part of your pre-show press packets. Include a one page survey asking potential and former customers about their expectations for the upcoming show. Make it worth their time. Inform them that by filling out and sending in a brief survey they will be entered into a raffle or drawing. Let them know they will be eligible to win valuable prizes during the show. During the show have a stack of surveys available and ask people if they would like to fill one out and be entered to win a prize. Include them again in the information packets you send to customers after the show.

Here are some examples of potential survey questions:

• How did you hear about our company?

• How did you hear about our presence at the trade show?

• Have you used our products/services before?

• What was that experience like?

• What is your goal/purpose in attending the show?

• What trade publications do you read/subscribe too?

• What trade guilds or societies are you a member of?

• May we send you a mailer or add you to our email list?

• What trade shows have you attended in the past?

Be sure to tailor the questions to the appropriate timeframe: pre-show, show, and post-show. The pre-show questions should focus on customer expectations and the post-show ones should focus on customer satisfaction. Ask customers what you could do in the future to improve the experience. In the end, surveys are another way to listen to your customers. Donald Trump, a man who knows a thing or two about business has been quoted as saying, “Watch, listen, and learn. You can’t know it all yourself…anyone who thinks so is destined for mediocrity.”

Act in Good Faith to the Survey Results

Finally, conducting surveys and compiling the information is only half the battle. You have to study the results and share the information with the appropriate people or departments. How they handle that information may not be your responsibility, but ideally, an action plan or response should result from the survey information. Customers who take the time to complete a survey are acting in good faith that your company will read their comments and act appropriately. In some cases, they expect someone to contact them with a solution. Failing to respond creates not only an unhappy customer but also a customer who will share their unhappiness with anyone who will listen. 

Feedback of lecturer, past comments made abt him shown to all students
Video Rating: 4 / 5

by Minneapolis Institute of Arts

Trade Show Pop up Displays

Pop up Displays are the gift that keeps on giving when it comes to having a great Trade Show Display. A pop up display can come in many different shapes and sizes so there is no limit to what kind of set up you can have at your booth. Pop up’s range from a smaller sized table top version to a large 20′ floor version.

Pop up displays are a true favorite in the display line up because of the versatility and ease of use. Portable, lightweight and very easy to travel with make the pop up a great choice for trade shows, conventions or retail settings. Affordability also comes into play when choosing a pop up display. Pop up displays can be used over and over as you travel to different shows, therefore stretching your dollar.

If you like the look and feel of a floor pop up display you can choose anywhere from an 8′ to a 20′ pop up display.  The 8′, 9′ and 10′ displays will fit nicely in a 10×10 booth area and still leave you room for other displays and of course the sales staff.  If your company is new to the world of trade shows and conventions be sure to purchase new displays from a company with experience in displays and also graphics.

If a table top pop up display is more suitable, the sizing varies a great deal. The table top pop up’s can still deliver a great impact on what you’re marketing – just on a smaller scale. Some businesses are more comfortable with marketing on a smaller scale when first starting out. This is very understandable. A table top can accomplish this for you and still deliver a nice presentation.

Pop up Displays also have the convenience of being portable, easy to store and easy to set up. Most pop up displays can be set up by one person in a matter of minutes. Taking one down after a show is also a breeze. Be sure to have sturdy cases to put your displays in for storage and transport. Pop up displays have a long life when stored well between shows.

Also keep in mind many pop up displays have the option of changing out graphics. Use the same frame and change out the graphics for different shows. You could also consider having a graphic specifically for the showroom floor of your business. Be creative as to where and how you use your pop up display and really get your money’s worth.

The Tradeshow Display Store is your one stop shopping for all of your pop point of purchase needs. Search from over thousands of products, in stock & ready to ship to you. In most cases when your order is placed before 1:00 PM EST on a business day, it will ship that day. The website is available for your reference, to place orders & for general customer service 24/7. Any time you require a more personal touch, we are happy to assist you at 1-888-941-1202 Monday – Friday 5-5:00 PST. With an experienced staff of exhibit and graphic designers, our team can help make your next show a success. Shop or start your display designs today at the The Tradeshow Display Store!

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by mlhradio

3 Ways to Reduce Your Motor Trade Insurance

For many garages and car dealerships, the amount they pay for their business insurance premiums is often one of their largest outgoings. This article gives businesses in the motor industry three tips which could help them reduce the amount they pay for their motor trade insurance premiums.

Before we look at ways motor traders can possibly save money on their insurance premiums, it is first perhaps worth looking at what type of motor trade insurance is currently available.

There are two main types of motor trade insurance the first of which is road risks insurance. Road risks insurance as the name suggests simply covers vehicles when they are being used on a public road. This cover is actually a legal requirement under the road traffic act and road risks only policies are favoured by motor traders without premises and who perhaps trade from home.

A more common type of insurance policy is a combined motor trade insurance policy and this as the name suggests includes a variety of covers and is more suited to those businesses in the auto industry with premises and employees. As well as a road risks section a combined policy can include cover for material damage, contents, buildings, stock as well as cover including public and employees liability.

So if these are main types of motor trade insurance policy available, what are the 3 ways in which to save money?

One way to reduce your premiums could be to look at what your current policy covers you for and reviewing whether the level of cover you have is correct. In some cases motor traders end up paying for cover they do not actually need and by asking your current insurance broker to review your risk you can very often reduce your premiums accordingly.

Another way to reduce your premiums is extremely simple but very few motor traders actually do it. Top tip number 2 is therefore to ask your current insurance provider if they can get a lower premium. Some insurance providers will simply renew existing insurance policies without doing the leg work of searching each year for the very best deal. If you receive your renewal terms and you are not happy with how it compares to what you paid last year you should therefore ask your broker or company what else they can do.

The final way to reduce your motor trade insurance premiums is to actually consider changing to a different insurance provider. Whilst staying loyal to a service provider is important to many people, the fact is there is an extremely good chance of paying less for your motor trade insurance premiums if you decide to place your business with a motor trade insurance specialist or broker.

The reason for this is that motor trade insurance brokers will most likely have specialist policies and rates that are simply unavailable from your current insurance broker. If you work in the motor trade and are therefore looking to reduce the amount you pay for your combined motor trade insurance, follow these 3 very easy but highly effective tips and make sure you reduce your motor trade insurance in the coming year and beyond.

by TheCamerons

Motor Trade Insurance

Anybody who works with vehicles, or sells or deals vehicles, will need motor trade insurance. Motor trade insurance policies tend to cover the driver, not the vehicle, giving the driver greater flexibility and freedom when doing test drives, demonstrations, and moving vehicles on the road and within trading premises.

The first thing an insurer is likely to ask is what type of vehicles you are working with – for example, are they private cars, commercial vehicles, or HGVs?  And next, what is the nature of your business, are you involved in selling / dealing vehicles, or in their maintenance, service and repair? It is very important to have a clear picture of your business to give to potential insurers, to make sure you get quotes covering all necessary aspects of your business.

There are various types of policies that a motor trader can opt for. Some cover road risks only; i.e. risks when actually driving the vehicles, and others offer broader coverage.

If you are in the business of vehicle sales, you will need cover that allows you to test drive and demonstrate a number of different vehicles, as well as collect and deliver them, take them to the workshop for repairs if necessary, etc. usually, this is called a ‘road risks’ policy.

There are different levels of cover, from Third Party only – which is the minimum legal requirement and doesn’t cover you in case of fire or theft – to Comprehensive, which has a much broader level of cover for your and other people’s vehicles.  Insurers will require quite detailed information about the vehicles registered to you or in your care as part of your business, so check with them how this information is submitted and maintained – you want an easy to use and accessible system.

You should also check whether a policy covers+ Social, Domestic and Pleasure use too (referred to as SD&P by those in the know). If it does, that means you can use your vehicles for driving to and from work, for example, as well as in the course of operating your business.  Including SD&P may raise your premium, so think carefully about how you will use your business vehicles.

If you are operating in a showroom, forecourt or garage you must consider premises insurance, which protects your property in case of damage, or theft of, or damage to, the contents of that property, such as machinery, tools, money and personal items.

Finally, there is liability insurance, which goes beyond simply covering damage to or loss of vehicles and property, but also protects you against liability to customers and staff in case or injury or legal grievance.

The law says that if you employ any staff at all, you must have Employer’s Liability Insurance to protect you from compensation claims, should your staff be injured at work. Public Liability Insurance is not required by law, but is strongly recommended as it protects you in case someone is injured on your premises and decides to sue you. And Product Liability Insurance will protect you if a vehicle or part you provide later turns out to be faulty, and causes damage or injury.

Some specialist insurers may offer packages that combine road risks, premises and liability insurance, which are specifically designed for motor traders. It is definitely worthwhile finding out who the best specialist insurers are, and talking through your individual needs with them.

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